Seaford Farmers Market History

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The First Market

The Rotary Club of Frankston began operating their Farmers Market at the Broughton Street Reserve  (in Station Street Seaford), bounded by Kananook Creek and the Community Centre Seaford on Sunday 16 September 2007 from 8.00 am to 1.00 pm and every third Sunday of the month from thereon.

The first Market had 25 stalls selling a wide range of food products and was attended by around 1,000 people.  The Mayor of Frankston at the time, Cr Glenn Aitken, who has been a keen supporter of the project officially opened the first market. Produce offered for sale at each month’s Market includes fresh fruit and vegetables, olive oil, cheese, smoked goods, meats, eggs, bread, pastas, jams, conserves, nuts etc.

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Market Objectives

The Objectives of the Market are:-

  • To enable farmers and food producers to sell farm-origin and associated  value-added food products directly to customers, and in doing so,
  • To promote and assist the sustainability of local Victorian producers.
  • To enable the consumer to buy fresh and  a broadly diverse and seasonal range of local produce, including value added products and,
  • To enable consumers to meet the producers, to learn about their products, processes, regions and the true value of the cost of production of good food.

This is the only Farmers Market in the Frankston area and its organisation and operation has been based on other highly successful Farmers Markets operated by other Rotary Clubs in metropolitan Melbourne. All of the stall holders at the Seaford Market currently operate at other markets. We are also a member of the Victorian Farmers Markets Association.

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The Market Today

On the morning of the Market, Rotarians erect a temporary pedestrian fence at either end of the Broughton Street Reserve which has been donated by the civil engineering contractors Akron.  Stall holders set up on their marked out positions from 7.00 am.

The Market is open to the public from 8.00am onwards with a $2.00 donation for entry.

The proceeds from all entry donations and profits from the venture will go to local charitable or community purposes as has been the practice and purpose of the Rotary Club of Frankston since its inception over 50 years ago.